The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Mid-way through the book, and i see why this comes highly recommend, it uses It has real world examples to bring out argument. the prose is easy to comprehend... reading this has given me different perspective of looking at things and process in my organisation.... strongly recommend the book!

this book describes different roles to be taken up to drive innovation in organisation.the roles are termed as personas- each persona serving different needs & functions - creators-mangers-directorsi first read this book in 2006 & there after recommended to enumerable people trying to develop innovation drive in organisation

Tom Kelly brings 10 persona of innovation to send the 'Devil's Advocate', to hell, where he belongs!We have capability to don different roles to bring out innovator within us. A few may exhibit predominant bias towards one or a few of the roles. The author talks about such roles and helps us to identify to understand and implement the process of innovation in all spheres of life!Anthropologist: This persona brings 'Human Factors' perspective to the innovations by observing people's way of getting things done. One of the outstanding observations is about the 'anthropologists' who don't give up until they discover something!Experimenter: Keeps on working on various experiments to bring out innovations. One of the role models is Thomas Alva Edison, who famously said I didn't fail 1,000 times but found out 1,000 new ways of doing things...' Incidentally, Wright brothers also worked on 200 prototypes before succeeding! Experiments and prototypes need not be elaborate,, they can be as simple as a paper cutout!Cross Pollinator: I consider Steve Jobs is a great example of this persona. Akio Morita also comes to mind. Tom talks about aerospace field borrowing initially from bicycles and now the roles are reversed! ...........Hurdler: The visual representation of the face is 'back flip' in high jump! This technique was never considered to be the appropriate until an innovative high jumper won gold medals (including Olympics) in succession! The best story is about Virgin's Richard Bronson wasn't getting $10Mn. to upgrade his fleet! He turned the problem on its head to get $4Bn. to get fleet of flights at never before and never after best pricing!Collaborator: The one who can form and lead the team of right people to solve the right problem, irrespective of boundaries, organizational or otherwise. The best example he quotes is about his own firm: How IDEO was formed out of 3 companies. He also gives an illustrative example of how an employee from Kraft collaborated successfully with a logistics service provider to achieve mutually beneficial objective for both the companies on continuous basis. Thomas Edison figures here too, as a person who leveraged collaborator persona to build his firm!Director: Apt role model Steven Spielberg, with a quote on top 'I get paid to dream'! The directors go all the distance to deliver results allowing the actors to shine staying in the background. Unforgettable image associated, the great directors are seen only when receiving the Oscars!Experience Architect: For the 'Experience Economy', 'experience architects' come out with innovative solutions. Kelly talks about "Merit Badges' replacing material possessions. The thrust is on enhanced experiences.Set Designer: Make the ambiance vibrant and funky to get great results. Though difficult to prove, can't deny effectiveness in delivering innovation!Caregiver: Caring doctors or nurses are the representation of this persona.Story Teller: For me Abraham Lincoln is the great epitome of such a persona.Overall, a very good reference book! I could see the influence of this book and Tom Kelly on Business Model generation too!

A nice book to read

Good book

Three star for the Book. Because the print is too small making it very uncomfortable to read

Just Brilliant!

The author sets platform by chalking out the various roles in an organization that would facilitate or contributes to the innovation process.Through out the book, there were multiple references on how IDEO did some of its projects. However, after few initial chapters, I find the book not so interesting, especially the last few chapters I literally had to skim through.